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Quitplan Services
QUITPLAN Services is a program that focuses on helping Minnesotans in their efforts to quit tobacco. The “No judgments. Just help.” campaign spoke to tobacco users in a whole new way: recognizing the lectures and judgments they deal with while offering free tools and positive support as an alternative.
Campaign included print, OOH and digital.
Separately, QUITPLAN Services runs a "Quit Cash Challenge" each year to encourage tobacco users to kick the habit. The existing logo for the challenge was outdated and in need of a fresh look. I created several badge designs, some of which incorporated specific holiday challenges, that modernized the Quit Cash brand and encouraged potential quitters.
QUITPLAN® Services wanted a fun, collectible giveaway for tobacco quitters to call attention to their accomplishment. These decade-themed buttons were a huge hit for quitters at the Minnesota State Fair.
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