Easton Hockey

 

To launch the new Synergy GX stick, we emphasized it's more than just a powerful hockey stick. It's also an attitude. To help us do that, we recruited one of the NHL's toughest players; Drew Doughty. He's a Stanley Cup champion, NHL All-Star and Norris Trophy winner (awarded to the NHL's top defensive player) with a forceful, no-nonsense playing style. He believes spin-o-ramas are best left for ballerinas and dangling should only be done by acrobats. With Drew Doughty and the new Easton Synergy hockey stick, every rip, every blast, every effort is full force.
 

Campaign included print, in-arena, launch video and social.